The online revolution is well underway and Website Design has become a necessity more than an optional nicety!
Do You Have a Business?
If you have a business, regardless of whether it’s a ‘bricks and mortar’ type, or if it’s an online digital type business, it’s never been more important to have a respectable and effective online presence. That might be a bit daunting for some business owners, but really it doesn’t need to be … well it doesn’t so long as you actually get some really good information that helps you navigate the sometimes murky waters of Website Design.
Certainly, having a modern, functional and effective website has never been easier, but unfortunately sometimes there can be too many options which can become really overwhelming.
Aside from being ‘spoiled’ for choice it can be difficult to know who you can trust and who is going to provide the services you need without it costing you a small fortune.
Most small business owners don’t have endless dollars to invest, actually, to be fair neither do a lot of bigger businesses. So really while not spending excessively is important, there is almost no point in spending so little that what you get is not only ineffective for it’s purpose, but actually outright damaging for your business.
You Don’t Always Get What You Pay For!
Generally, the principle of ‘You get what you pay for’ applies, however, that’s not always true, especially in the online world. That being said, it is true to some extent. In other words, you might get some sort of a website up, if you do it yourself with a website builder (generally not a good idea for a myriad of reasons), and you might get a discount offer to put up a website for you for a few hundred dollars.
The problem with a cheap website is, while they might look ok, they will not be optimised in a way that will help you get seen through the search engines like Google. They also may not be set up so they are protected against cyber attacks. They might also not help convert your visitors to actual customers, and at the end of the day, it’s paying customers that enable you to stay in business.